Construction Industry News
Birla Estates, a wholly owned subsidiary of Century Textiles and Industries and part of the Aditya Birla Group, announced record sales of its landmark tower, Silas, in Birla Niyaara, which reached an extraordinary Rs 25 billion at launch. This achievement took Birla Niyaara's cumulative turnover to over Rs 54 billion.
Silas in Birla Niyaara offers 148 luxury 4BHK-5BHK homes, continuing the high standards of the first tower. Birla Niyaara exemplifies convenience by providing seamless connectivity to Mumbai's major commercial hubs, Fort and Bandra Kurla Complex (BKC). Its strategic location, close to the upcoming Worli-Sewri connector and the new trans-port link, provides quick and easy access to these Central Business Districts (CBDs). The project also highlights Birla Estates' commitment to sustainability and features three exclusive clubhouses catering to different interests and age groups: Hive - The Social Club, Playpen? The children's clubhouse and BeFit? The Sports Club.
KT Jithendran, MD & CEO of Birla Estates commented on the development saying that Silas at Birla Niyaara would set new standards for luxury living in Mumbai. He noted that with its exquisite design and first-class amenities, it promised residents an unparalleled lifestyle experience. Furthermore, he highlighted that India's first LEED Pre-Certified Platinum Residential Project underlined their commitment to sustainability in real estate development. He added that today's luxury home buyers are looking for privacy, exclusivity and unique experiences, and at Birla Estates, their commitment extends beyond luxury to a vision of homes that embody opulence and advocate a greener, more sustainable future.
Birla Niyaara is depicted as a place where luxury and purpose collide, creating a sophisticated and meaningful living experience. Silas' design ensures that each home captures the beauty of its surroundings and offers majestic views that enhance the overall living experience.
The strong response to Birla Niyaara follows the remarkable sell-out of Birla Trimaya Devanahalli Phase 1 in Bengaluru, which took place last September within just 36 hours of its launch. Birla Trimaya Devanahalli is a joint development of Birla Estates Private Limited and MSR Realty in the vibrant city of Bengaluru.
