Made in India product portfolio demonstrated by CASE CE

At the company's state-of-the-art manufacturing facility in Pithampur, Madhya Pradesh, CASE Construction Equipment, a 180-year-old international brand that is part of the CNH industrial family, demonstrated the quality of its made-in-India products. The program is part of the celebration of the brand's R&D and product development team of their achievements in designing, developing and manufacturing high-quality products in India for global use. This commitment is another testament to the brand's real support for the Aatmanirbhar Bharat initiative. In addition to the recently launched 770 NXe Loader Backhoe and 770EX Tractor Backhoe Loader, the brand also presented the 1107FX & 952 Vibratory Compactors , 1650 Dozer, 865 Grader and CX220LC Crawler Excavator.

"Delivering first-class, technologically advanced products to consumers in all markets has always been our commitment at CASE. Our state-of-the-art factory in Pithampur has been supplying CASE equipment to customers around the world for over three decades. The majority of our products are more than 75% indigenous and are in line with national initiatives such as 'Aatmanirbhar Bharat' and 'Make in India'. We look forward to meeting the increasing demand for construction equipment from this factory and are driven to design, manufacture and supply machines that are beneficial to our customers to advance the needs of the changing infrastructure in the country," said Shalabh Chaturvedi, India General Manager, CASE Construction Equipment India during the visit.

One of CASE's eight production hubs is located in Pithampur. The plant, which covers 40 acres of land, runs in accordance with the company's CNH Business System (CBS), which engages every employee across the organization to promote higher responsibility, agility, efficiency and safety. With its leading and automated production technologies, such as robotic welding, laser cutting and high-precision machining, it consistently produces high-caliber products. It has ISO certifications for its efficiency in the areas of quality, health and safety, environment and energy.

A key milestone was reached by the plant last year when it produced 50,000 loader backhoes. It produces a wide range of goods for more than 75 nations, including those in India, Africa, the Middle East, Asia Pacific, North America, and Latin America. The company also has a sizable research and development facility nearby, ensuring that equipment is regularly updated and prepared for the future.

Puneet Vidyarthi, Head of Marketing and Business Development, India & SAARC - CASE Construction Equipment took the opportunity to state: "As a leader in the construction machinery industry, CASE is committed to empowering the country's youth, through its various skills development initiatives. One of these is Hunar, a CSR initiative in which we offer full training on the operation of the backhoe loader. The initiative contributes to the Skill India Mission. In addition, we recognise the importance of empowering our own employees and dealer staff, which is why we have set up a training centre at the Pithampur plant to provide training on newer machines and technology."